Assessing the ‘home of softwear’

Who doesn’t love a good pun, when they’re honest with themselves? It took me embarrassingly long to get the one that sits at the heart of Maeva sleep. This might be because I’m so focused on the truth of it – their clothing really is super soft and very cosy. The brand is female-owned and based in Melbourne, and I’d say it focuses on creating comfortable, liveable but still stylish sleepwear. They use mainly natural materials, and describe themselves as mostly a ‘one woman show’. You wouldn’t know this from looking at their website and branding – it’s very slick, with aesthetically pleasing photos and simple, easy navigation. As with so many brands these days, I think I first discovered Maeva through Instagram advertising. You can imagine that I’d fit into even the most niche targeting for such a brand! I’m glad I did discover them though, as they have become a firm favourite. Let’s take a look at the pieces I own.

Sara Sidari short set

The piece that started it all. I instantly fell in love with this set. The simple but classic design of the shirt contrasts beautifully with the vibrant human form outlines, and little details like the pocket and chunky buttons really finish it off. The shorts are definitely on the short side for me, but I love the thick, neon ribbon. As is often the case for me, I get more use out of this shirt as daywear than I do as sleepwear. The shorts are more slouching around at home, just by virtue of their length, but the boxy cut of the shirt is great, and ideal for spring Melbourne days. It fits well with jeans, and layered under jumpers, so all in all this has turned out to be a good investment.

Recline Jumper in ruby

The short set may have sparked my love of Maeva, but this is what kept it alive. This jumper has such an intriguing feel. It’s kind of weighty, but still thin, and is incredibly soft. The slightly soft length paired with longish sleeves made this a perfect jumper for cosying up on the sofa. But it’s also sleek enough to dress up a little, and light enough to layer up under jackets and coats. Of all my Maeva purchases, this is the one I just the most. It’s become one of the comfort blankets of my wardrobe, and I couldn’t be happier with it.

Easy Fleece Jumper

I was hoping to repeat the success of the above with this piece, but didn’t quite get there. I bought it thinking it would be a better, cosier version of another quarter zip jumper I own, and because I love the colour. It is certainly incredibly cosy, and the colour is great. But I find the cut just a bit off for my taste -it’s got a bit of a batwing shape to the sleeve. This doesn’t really matter most of the time, but I’m quite an active, fidgety person, so I do like to have as wide a range of movement as possible. The batwing just feels a bit constricting for me. This complaint is definitely on the nit-picking side though, and overall I’m still a fan.

Contour Bralet

Bralets have taken the world by storm over the past few years. Working from home opened our eyes to just how uncomfortable conventional bras can be, and we collectively reached for nice options. I’ve been a little bit hesitant to jump on the trend, as my bigger proportions often need more support than a simple bralet can provide. But knowing just how comfy Maeva pieces are, I couldn’t resist giving this one a go. I have been pleasantly surprised; it’s really soft and light, but the chunky elastic gives a decent amount of support. The straps are slightly thin for my ideal comfort, but the piece as a whole definitely has the chops to upgrade from sleepwear/loungewear to a good alternative to an underwired bra. Hears to trying new things!

Versatile pieces for every day

I’ve written before about my penchant for wearing nightwear as daywear. I feel Maeva is the perfect for why this works. If pieces are classic, well made and comfortable, there’s nothing to stop you from pushing beyond their categorisation and getting as much use out of them as you wish. All of these items have become go-tos for me, and I’ve been happily surprised by just how versatile they are. They’re a win-win, cosy enough for sleep, classic enough for day. So when you’re next after some new sleepwear, broaden your horizons: you might just find your new favourite day look too. If that’s the kind of thing you’re after, give Maeva a shot.

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Day to night looks are a fashion staple, but we don’t often talk about night to day outfits! What are your favourite sleep pieces to wear during the day? Have you tried Maeva Sleep? I’d love to hear your thoughts and recommendations, so please share in a comment!